Antalya is preparing to host a major tourism event — from April 6 to 8, 2026, the 4th Tourism Congress organized by TÜRSAB (Association of Turkish Travel Agencies) will take place here. The venue will be the Nirvana Cosmopolitan Lara Hotel.
Held under the theme “Education, Communication and Solidarity,” the congress is considered one of the key annual events for the country’s tourism industry. It brings together representatives of business, academia, government institutions, and creative industries.
Key topics
The focus will be on strategic issues shaping the future of tourism, including:
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implementation of artificial intelligence in tourism,
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digital transformation of the industry,
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sustainability and environmental standards,
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new management and marketing models,
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recovery and growth of international tourist flows.
Panel discussions, workshops, and expert sessions are expected, featuring real case studies and market forecasts.
About the event
The TÜRSAB Congress is being held for the fourth time and is gradually becoming the main platform for dialogue within Türkiye’s tourism industry.
The organization unites thousands of travel agencies across the country and plays an active role in shaping tourism policy, promoting the country abroad, and developing industry standards.
Such events are important not only for the domestic market but also for foreign investors and partners, as they define future trends in the Mediterranean tourism region.
Convenience for participants from Alanya
To facilitate participation from Alanya, the local TÜRSAB board is organizing transportation. A bus will be provided for travel agency representatives, departing from the regional office.
According to Vice Chairman Kerim Yılmaz, pre-registration is already open, and demand remains high.
The event further confirms Antalya’s status as one of the key tourism centers not only in Türkiye but across the Mediterranean. The decisions and ideas formed here may directly impact real estate, investment, and tourism flows in the coming years.