Dubai has announced the launch of one of the largest projects in the branded real estate segment in a “city within a city” format. Binghatti Developers, Dubai’s largest and fastest-growing property developer, together with the legendary automotive brand Mercedes-Benz, have unveiled Mercedes-Benz Places – Binghatti City — the world’s first city fully created under the Mercedes-Benz brand. The total investment volume of the project amounts to AED 30 billion (≈ USD 8.2 billion).
The project has become the second joint residential development by Binghatti and Mercedes-Benz, building on the international success of Mercedes-Benz Places Dubai. For Binghatti, this is a milestone: Binghatti City will be the first fully master-planned community in the company’s history.
The new branded city will be located in the Meydan area and will cover more than 10 million square feet (929,030 m²). The concept предусматривает the creation of a multi-level city consisting of several residential towers integrated into a single, future-oriented urban ecosystem. The project combines luxury residential real estate, innovative mobility solutions, and Mercedes-Benz’s signature Sensual Purity design philosophy, with a strong focus on comfort and community.
Mercedes-Benz Places – Binghatti City is conceived as a fully self-sufficient urban space offering residents a true “city within a city” lifestyle. The master plan includes residential residences, cultural and recreational areas, retail boulevards, parks and green corridors, mobility hubs, wellness and sports facilities, as well as dining, entertainment, and community spaces. Everything needed for everyday life will be within walking distance.
Commenting on the partnership, Binghatti Chairman Muhammad Binghatti stated:
“Renewing our partnership with Mercedes-Benz is a confirmation of our shared values: excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City represents a world-class urban experience where luxury and innovation merge to create a true city within a city. This large-scale project will become one of Dubai’s most prestigious destinations and a powerful symbol of elevated living.”
The official signing ceremony between Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, took place at the Mercedes-Benz Museum in Stuttgart, Germany. This event officially marked the beginning of the second phase of cooperation between the companies. The official launch of the project is scheduled for January 14, 2026.
Mathias Geisen commented on the project as follows:
“Creating unforgettable experiences for our customers is at the core of our business. With our next branded real estate project, Mercedes-Benz Places – Binghatti City in Dubai, we are taking this promise to an entirely new level, creating places where our brand truly becomes a home.”
The architectural and conceptual foundation of the project is the Sensual Purity philosophy, which defines the visual style and user experience of the future city.
At the same time, Binghatti continues to strengthen its position in the ultra-luxury real estate market. The company recently recorded the most expensive penthouse sale in the history of Dubai and the entire Middle East — a unit at Bugatti Residences by Binghatti was sold for AED 550 million. The transaction was closed by Binghatti’s Chief Sales Officer Abdullah Binghatti and set a world record for price per square foot in Business Bay — AED 11,650 per sq. ft.
Commenting on the achievement, Muhammad Binghatti said:
“Year to date, we have secured the number one position in Dubai’s real estate market, selling more than 14,000 units and surpassing both public and private competitors. As Dubai’s fastest-growing real estate player, Binghatti has now entered the top three developers in the city, commanding a significant market share according to the latest Dubai Land Department data. These results reflect the strength of our strategy and the trust our clients place in our vision.”
The 47,200 sq. ft penthouse confirms the strong demand for Bugatti Residences — the world’s first residential project under the Bugatti brand. Among the owners are global celebrities, including Neymar, Andrea Bocelli, and Aymeric Laporte.
Bugatti Residences combines the aesthetics of French art de vivre with the dynamism of Dubai’s business center. Located in Business Bay, the complex offers ultra-luxury apartments, Sky Mansion penthouses, a high level of privacy, and exclusive services.
This record-breaking transaction once again highlights Dubai’s status as a global capital of luxury real estate and demonstrates Binghatti’s strategy of creating world-class architectural and investment icons.
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